Press & Brand
Find your village.
The world's first private community app built exclusively for Single Mothers by Choice.
01 — About ama.
One line
ama. is the world's first private community app built exclusively for Single Mothers by Choice.
Short
ama. is a private, verified community for women choosing solo motherhood — whether they're considering the journey, trying to conceive, pregnant, or already parenting.
It's a place to connect, ask questions, find friendship, and feel understood by women who truly get it.
Long
ama. is the world's first private community app built exclusively for Single Mothers by Choice. Whether they're considering the journey, navigating fertility treatment, pregnant, or already raising children, ama. provides a trusted place to connect with women walking a similar path.
Founded by Melanie, a Single Mother by Choice herself, ama. was created to be the space she wished had existed when she first began her own journey — a place where women can find understanding, friendship, and genuine support at every stage.
02 — Why the name
Why ama.?
Across many cultures, ama has long been associated with motherhood, care, and love.
It's one of the earliest sounds a child learns to make — a sound shared across languages and generations.
It felt like the right name for a community built around one of life's most meaningful journeys.
03 — What makes ama. different
Built with care, in every detail.
Private & Verified
Every member is verified before joining.
Voice-first conversations
Hear real women, not just text.
Moonlight
A gentle anonymous space for the thoughts that come after dark.
Real friendships
Build meaningful connections online that become real-life support.
04 — From the founder
“I built the space I once longed for.
For the women still choosing. The women trying. The women expecting. And the women already raising their children.
A place to be held through every part of the journey.
Because choosing your own path should never mean walking it alone.”
— Melanie, Founder of ama.
05 — Founder
Melanie
Founder & Single Mother by Choice
High-resolution editorial portrait of ama. founder Melanie with her daughter, available for press use — in a square crop or the full uncropped original.


06 — Assets
Logo & app icon.
07 — Fast facts
- Name
- ama. (always lowercase, with the period.)
- Founded
- 2026
- Founder
- Melanie — Founder & Single Mother by Choice
- Mission
- Helping women find their village.
- For
- Single Mothers by Choice — considering, TTC, pregnant, or parenting
- Operating entity
- SO/IN Agency AG · Zug, Switzerland
- Website
- joinama.co
- Press contact
- hello@joinama.co
- @joinama.co
Press contact
Let's talk.
Interview requests, custom quotes, additional photography — we reply within two working days.
hello@joinama.co


