Press & Brand

ama

Find your village.

The world's first private community app built exclusively for Single Mothers by Choice.

01 — About ama.

One line

ama. is the world's first private community app built exclusively for Single Mothers by Choice.

Short

ama. is a private, verified community for women choosing solo motherhood — whether they're considering the journey, trying to conceive, pregnant, or already parenting.

It's a place to connect, ask questions, find friendship, and feel understood by women who truly get it.

Long

ama. is the world's first private community app built exclusively for Single Mothers by Choice. Whether they're considering the journey, navigating fertility treatment, pregnant, or already raising children, ama. provides a trusted place to connect with women walking a similar path.

Founded by Melanie, a Single Mother by Choice herself, ama. was created to be the space she wished had existed when she first began her own journey — a place where women can find understanding, friendship, and genuine support at every stage.

02 — Why the name

Why ama.?

Across many cultures, ama has long been associated with motherhood, care, and love.

It's one of the earliest sounds a child learns to make — a sound shared across languages and generations.

It felt like the right name for a community built around one of life's most meaningful journeys.

03 — What makes ama. different

Built with care, in every detail.

Private & Verified

Every member is verified before joining.

Voice-first conversations

Hear real women, not just text.

Moonlight

A gentle anonymous space for the thoughts that come after dark.

Real friendships

Build meaningful connections online that become real-life support.

04 — From the founder

“I built the space I once longed for.

For the women still choosing. The women trying. The women expecting. And the women already raising their children.

A place to be held through every part of the journey.

Because choosing your own path should never mean walking it alone.”

— Melanie, Founder of ama.

05 — Founder

Melanie

Founder & Single Mother by Choice

High-resolution editorial portrait of ama. founder Melanie with her daughter, available for press use — in a square crop or the full uncropped original.

Melanie, founder of ama., square crop
Square crop
Melanie, founder of ama., full uncropped original
Full uncropped

06 — Assets

Logo & app icon.

Logo — ink

Logo — ink

Dark logo, transparent PNG

PNG
App icon

App icon

1024 × 1024 PNG

PNG
Logo — ivory

Logo — ivory

Light logo for dark backgrounds

PNG
Logo — peach

Logo — peach

Peach logo, transparent PNG

PNG
Logo — aqua

Logo — aqua

Aqua logo, transparent PNG

PNG

07 — Fast facts

Name
ama. (always lowercase, with the period.)
Founded
2026
Founder
Melanie — Founder & Single Mother by Choice
Mission
Helping women find their village.
For
Single Mothers by Choice — considering, TTC, pregnant, or parenting
Operating entity
SO/IN Agency AG · Zug, Switzerland
Website
joinama.co
Press contact
hello@joinama.co
Instagram
@joinama.co

Press contact

Let's talk.

Interview requests, custom quotes, additional photography — we reply within two working days.

hello@joinama.co